Convention Speakers 

MEET Kenneth W. Gronbach

Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

As a Keynote speaker, Ken entertains his audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. Ken’s overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations. Ken is always positive, upbeat, and pro-America.

Custom research: Business prospects rise and fall according to the critical mass of customers heading toward them. Demographers are able to forecast markets, societal phenomena, and economics with uncanny accuracy because they count the large groups of people who drive economic events, not wealth or fiscal policy in isolation. Solid, objective, impartial demographic information is available from the micro zip-code to the macro continent, while Ken’s uniquely detailed demographic research and analysis has become mission-critical for a growing number of executive-level clients who understand the essential wisdom of using historic human data in addition to transaction records to predict future results.


MEET Chip Hornsby

Chief Executive Officer

Claude S. “Chip” Hornsby, is Chief Executive Officer of MORSCO, a wholesale distributor of Plumbing, HVAC, Water Works and Building Products based in Dallas, Texas.  Mr. Hornsby founded MORSCO in late 2011.  In July of 2018, MORSCO was acquired by the Reece Group from Australia.  Reece is the largest Plumbing distributor in Australia and New Zealand.  Reece also participates significantly in HVAC and Waterworks.  Mr. Hornsby continues as CEO of MORSCO.

                  Mr. Hornsby previously was CEO of Wolseley plc in the United Kingdom and CEO of Ferguson Enterprises.  He has had decades of experience in the distribution industry.  He is past chairman of both the National Association of Wholesalers and Christopher Newport University.  He previously served on the boards of Southern Wholesalers, Goodman Manufacturing, Univar, and Virginia Company Bank. He currently serves on the boards of Distribution International and US LBM.  Mr. Hornsby holds a B.A. degree from Virginia Tech and is a graduate of the Advanced Management Program at the Wharton School of Business

IMARK Plumbing President John Aykroyd

Accomplished Executive with domestic/international experience in marketing, sales and operations, including P&L, multi-channel distribution with existing customer base and prospects. Results-oriented, focused, decisive leader with proven success in managing and facilitating people to stated strategic goals. Track record in delivering bottom-line results, including spearheading sales organizational improvements to drive customer-relationship-marketing. Exceptional team-building expertise with strong knowledge of channel strategies.