SWA offers inexpensive, high quality training for a wide range of personnel levels, including CEO/top management, branch management, sales, financial, warehouse personnel, and more through a variety of program formats, including tapes, CDs, workbooks, manuals, and live seminars ranging from one to three days in length. SWA Profit Enhancement Institute, offered annually since 1988, is the only industry-specific three day intensive training institute for branch and upper management level positions. Regional Meetings – Fall Series of one day seminars on a variety of topics including Inside/Outside Sales, Counter Sales, Warehouse/Inventory Management, Personnel Training, Financial Operations, Evolving Technologies, Freight Training, Safety & Loss Prevention, and more. Workshops and Best Practices Sessions – Educational and Best Practices sessions offered during the Annual Convention on topics such as Succession & Estate Planning, Negotiation Strategies, Managing the Showroom, Time Management, Effective Leadership, Changes, Challenges & Trends in the Industry, Financial Strategies, & Making Technology Profitable. In House Training Programs – SWA offers a newly released training program, Negotiation Strategies for the PHCP/PVF Sales Professional, a series of 5 CDs and workbook developed by Negotiation Strategies specifically for the PHCP/PVF industry.