Who Is SWA?

The Southern Wholesalers Association is the largest of the regional associations affiliated with the American Supply Association. SWA’s membership includes more than 950 locations throughout the southern states of:

Alabama, Arkansas, Mississippi, Florida, Georgia, Louisiana, North Carolina, South Carolina, Kentucky, Tennessee, Virginia, Bahamas/Caribbean Islands

Since its establishment in 1928, SWA has been an influential factor in the dissemination of information and developing industry benefiting programs and activities.

Through its sponsored programs and activities, SWA continuously exerts its best efforts toward the development of more efficient and economical distribution of the products in the industry and promotes effective communication between wholesalers and suppliers within the industry.

P.O. Box 681966 Franklin, TN 37068
615/371-5004 615/371-5444 fax
E-mail: [email protected]
Website: www.southernwholesalers.org


Building strong, mutually profitable relationships between wholesalers and their suppliers has been SWA’s primary objective since its founding in 1928. SWA’s meetings, seminars, and Annual Convention are prime opportunities to become better acquainted with industry peers, and to build stronger relationships with business partners.

SWA’s Annual Convention provides you with an unparalleled opportunity to meet face to face with top level personnel from suppliers. The location and program are structured to provide ample time to network with key people both on a formal business to business level, and also, to communicate on a more informal and personal level.

In the first year as a member, SWA offers a complimentary delegate and spouse registration to the Annual Convention, which saves hundreds of dollars in fees, not to mention the savings realized from face to face communication with top level supplier personnel not easily meet elsewhere.

Education & Training

SWA offers inexpensive, high quality training for a wide range of personnel levels including CEO/Top Management, Branch Management, Sales, Financial, Warehouse Personnel and more

Program Formats

  • Industry Meetings & Conventions
  • One Day Regional Workshops
  • Two Day Profit Enhancement Seminars
  • “Best Practices” Workshops and Discussions

Educational Topics

  • CEO/Branch Management Skills
  • Inside/Outside & Counter Skills
  • Warehouse/Inventory Management
  • Financial Operations
  • Evolving Technologies
  • PHCP & PVF Product Knowledge
  • Safety & Loss Prevention
  • Business Valuation
  • Plumbing Basics & Design
  • Customer Service
  • Driver/Forklift Safety & Compliance
  • Showroom Design & Sales


  • SWA Annual Benchmarking Report
  • Cross Industry Compensation Survey
  • ASA Annual Operating Performance Report
  • Monthly Sales and Market Analysis

Other Programs

  • Shipping and Freight Service Discount
  • Discounted Credit Card Programs
  • ASA IDB- Industry Database
  • Background checks, Drug Testing and other HR Service Discounts
  • Telecommunications Discounts including: Internet, Audio Conferencing, Web Conferencing, Tele-Seminars/Webinars
  • EDI Solutions Network Service Discounts
  • Auto Rental Discount Programs

Legislative Representation & Regulatory Compliance

  • ASA PAC and Capitol Club
  • ASA Regulatory Compliance Manual
  • Fair Market Environment and Compliance Assistance through Advocacy and communication on key legislative and regulatory issues


  • ASA Sponsored Business and Health
  • Insurance Programs: Behnke & Company

Publications & Periodicals

  • SWA Quarterly Newsletter
  • SWA Membership Directory
  • ASA Membership Directory
  • ASA Legislative Updates
  • Supply House Times Magazine
  • The Wholesaler Magazine

*Dual Membership

SWA membership includes automatic membership in the American Supply Association (ASA) at no additional cost.  Member companies benefit from discounts on the variety of educational, insurance, and discount programs that both organizations offer, as well as receive networking opportunities with other wholesalers and suppliers that are not available elsewhere.

Industry Meetings

Industry meetings offered throughout the year offer an exceptional opportunity to increase company profitability and build strong relationships with industry peers and suppliers. Enjoy real savings from business to business communication with top level personnel of suppliers.

  • SWA Annual Convention & Conference Booth Program
  • ASA Annual Convention
  • SWA Profit Enhancement Institute
  • SWA Regional Meetings