Letter from the Executive Vice President

In 2025, SWA has experienced remarkable growth, welcoming numerous new distributors, vendors, and representatives to our 97-year-old association. Observing the dynamic interactions between our members and the emergence of new relationships within our industry is truly inspiring.

While much attention is given to the acquisitions and mergers shaping our industry, it’s important to also recognize the next generation of family members stepping into leadership roles. I see young, enthusiastic minds among our distributors, reps, and vendors who are poised for success in an industry eager for new talent. It’s invigorating to watch our younger professionals engage with industry veterans, navigating business deals, trends, margins, and supply chain challenges. Over my 20 plus years in the industry, I’ve also noted a significant increase in women making their mark in what was once a male-dominated field. These women are proving to be strong, intelligent, and resourceful.

Our industry has withstood the test of time and remains highly relevant. At 97 years old, SWA is moving forward with many young leaders contributing to our Board of Directors, Leadership Development Council, Mechanical Products Council, and Women in Industry Council. We are committed to offering numerous networking, educational, and benchmarking opportunities throughout the year to support and nurture our members’ growth and success.

After seeing a record 1144 attendees at this year’s convention, in  2026 we will be hosting our 98^th Annual Convention at the Marco Island Beach Resort June 27 – June 30, 2026.  Please mark your calendars and join us.

As a member-driven association, every member has a say in shaping our future. I assure you that your voice will always be heard in how we provide support and value.

Blessings,

Terry Shafer

Executive VP

Southern Wholesalers Association
7107 Crossroads Blvd.  |  Suite 106  |  Brentwood, TN  |  37027
615.371.5004 Office  |  615.371.5444 Fax  |  615.516.0106 Cell

[email protected]

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