REGISTRATION OPEN
Mechanical Products Council
September 10, 2026
Sales and Enginerring BOOT CAMP
This event is hosted by the SWA Mechanical Products Council and open to all of SWA.
Spend a full day building real-world sales skill and technical product knowledge alongside the people who move the mechanical, HVAC, and plumbing industry forward. The Boot Camp pairs expert-led training with a hands-on product showcase, a guided mechanical room tour, and an evening of networking at one of Nashville’s favorite breweries.
WHY YOU SHOULD ATTEND
- Build technical product knowledge
- Improve sales effectiveness with proven, practical techniques
- Learn directly from industry experts and seasoned reps
- Gain real-world, immediately usable insights
- Strengthen relationships across the entire distribution channel
EVENT HIGHLIGHTS
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▶ Expert-led panel discussions |
▶ Sales & engineering training |
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▶ Mini trade show with vendors |
▶ Guided mechanical room tour |
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▶ Interactive Q&A and peer collaboration |
▶ Evening brewery networking event |
WHO SHOULD ATTEND
Wholesale Distributors • Manufacturers • Manufacturer Representatives • Sales Professionals • Engineering Professionals
AGENDA • THURSDAY, SEPTEMBER 10, 2026
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TIME |
SESSION |
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8:00 – 9:30 AM |
Welcome to Boot Camp + Sales Fundamentals Overview of the day and the basics of making strong sales calls |
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9:30 – 9:45 AM |
Break |
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9:45 – 10:45 AM |
Preparing for an End User Call — The Trifecta Calling on commercial & industrial customers: purchasing, maintenance, and engineering. Q&A to follow |
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10:45 – 11:45 AM |
Lunch Buffet lunch served in the product showcase room |
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11:45 – 12:45 PM |
Preparing for an Engineering Call What to expect, the right questions to ask, and getting involved with ASPE and your local chapter. Q&A to follow |
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12:45 – 1:00 PM |
SWA Promo + Why Networking Matters |
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1:00 – 1:15 PM |
Break |
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1:15 – 2:00 PM |
Closing the Deal |
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2:00 – 3:00 PM |
Trade Show & Vendor Interaction Visit vendor tables in the product showcase room |
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5:30 – 9:30 PM |
Evening Networking Event — Jackalope Brewing Company Dinner & tastings in a relaxed setting Thank you to Centrotherm for providing the Brewery Tour |
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EVENING NETWORKING AT JACKALOPE BREWING COMPANY Cap off the day from 5:30 – 9:30 PM with dinner, tour and tastings at Jackalope Brewing Company. It’s the highlight of the Boot Camp — a relaxed setting to build relationships and connect with key industry peers. Don’t miss it. |
HOTEL & ACCOMMODATIONS
Cambria Hotel Downtown Nashville
- Group rate: $219 per night (run of house), plus 16.75% sales tax and a $2.50 fee. Rates are available for the nights of September 9 and 10.
- Reservations: call (615) 515-5800 and identify yourself as part of the MPC Sales and Engineering Boot Camp room block, or use the hotel’s provided booking link.
- Book early: please reserve at least 30 days before arrival, as the block is limited.
- Parking: valet parking is available at $57 per car, per evening for overnight guests.
REGISTRATION