Southern Wholesalers Sales Training Program

Foundations of Sales Success

Join us for these two immersive days and come away equipped with a set of practical tools and techniques that you can immediately apply to drive your sales performance to new heights. Build your sales acumen with the Sales Foundations Training Program, and start turning potential leads into satisfied customers.

About the Course

The Sales Foundations Training Program is an intensive, two-day event specifically designed to equip new sales representatives with the fundamentals of selling. Whether you’re making your first foray into the sales industry or are an experienced professional seeking to refresh your skills, this comprehensive training program aims to strengthen your abilities and knowledge, setting a solid foundation for your future in sales.

What You Will Learn

By the end of the Sales Foundations Training Program, participants will:

Have a robust understanding of the core stages in the sales process.
Be able to apply effective prospecting techniques to build a strong pipeline.
Understand how to ask strategic questions to uncover customer needs.
Be capable of crafting and delivering powerful presentations.
Develop the confidence and skills to close deals effectively.
Implement time management strategies to increase efficiency and productivity.

Who Should Attend?

This program is ideally suited for new sales representatives who want to develop or refine their sales skills. It will also be beneficial for sales professionals who wish to update their selling techniques and reinforce their foundational knowledge. No prior sales experience is necessary, and representatives from all industries are welcome.

Schedule

Day 1
8:30-9:00	Breakfast and Networking
9:00-10:15	Prospecting Strategies	Dive into strategies to identify and engage potential customers. Learn the art of strategic research and how to generate quality leads that increase the chances of a sale.
10:15-10:45	Break
10:45-11:30	Prospecting Plan	Create a prospecting plan for your territory to get first-in meetings with potential customers.
12:00-1:00	Lunch
1:00-2:15	The Power of Great Questions	Uncover the importance of smart questioning techniques to understand your customers’ needs better. We will share techniques to ask the right questions at the right time, encouraging customers to open up about their requirements.
2:15-3:00	Working Break	Work in groups to come up with good questions to ask prospects and clients.
3:00-4:00	Questioning Roleplay	Role play questioning techniques to build confidence.
Day 2
8:30-9:00	Breakfast and Networking
9:00-10:15	Closing for the Next Step	Understand the art of closing a sale effectively. Gain insights into recognizing buying signals, overcoming objections, and negotiating terms that are favorable to both parties.
10:15-10:45	Break
10:45-12:00	Closing Role Play	Role play closing strategies.
12:00-1:00	Lunch
1:00-2:15	Time and Territory Management	Enhance your productivity with efficient time management strategies. We will guide you on how to prioritize tasks, allocate time for customer interactions, and reduce unproductive activities to maximize your selling time.
2:15-3:00	Working Break	Create your time and territory management plan.
3:00-4:00	Wrap up and Q&A

Southern Wholesalers Sales Training Program

will be held at the:

Atlanta Marriott Century Center/Emory Area

2000 Century Blvd. N.E. Atlanta, GA 30345

(800) 228-9290 or (404) 325-0000

For reservations, call the hotel by August 6^thand identify yourself as a participant in the SWA seminar to receive the special rate of

$149.00 single/double.

Property Location

With a stay at Marriott Atlanta Century Center/Emory

Area in Atlanta (Buckhead – North Atlanta), you’ll be

close to Oglethorpe University and Lenox Square. This

hotel is within the vicinity of Legoland Discovery

Center and Emory University.