REGISTRATION OPEN

Mechanical Products Council

September 10, 2026

Sales and Engineering BOOT CAMP

This event is hosted by the SWA Mechanical Products Council and open to all of SWA.

Spend a full day building real-world sales skill and technical product knowledge alongside the people who move the mechanical, HVAC, and plumbing industry forward. The Boot Camp pairs expert-led training with a hands-on product showcase, a guided mechanical room tour, and an evening of networking at one of Nashville’s favorite breweries.

WHY YOU SHOULD ATTEND

  • Build technical product knowledge
  • Improve sales effectiveness with proven, practical techniques
  • Learn directly from industry experts and seasoned reps
  • Gain real-world, immediately usable insights
  • Strengthen relationships across the entire distribution channel

EVENT HIGHLIGHTS

▶  Expert-led panel discussions

▶  Sales & engineering training

▶  Mini trade show with vendors

▶  Guided mechanical room tour

▶  Interactive Q&A and peer collaboration

▶  Evening brewery networking event

 

WHO SHOULD ATTEND

Wholesale Distributors  •  Manufacturers  •  Manufacturer Representatives  •  Sales Professionals  •  Engineering Professionals

 

 

AGENDA  •  THURSDAY, SEPTEMBER 10, 2026

 TIME SESSION 

8:00 – 9:00 AM

Welcome to Boot Camp + Sales Fundamentals
Overview of the day and the basics of making strong sales calls.
Speaker & Panel Moderator: Rick Wintzell, Bonomi

9:00 – 10:00 AM

Preparing for an End User Call — The Manufacturing Reps Panel
Calling on commercial & industrial customers: purchasing, maintenance, and engineering. Q&A to follow.
Panel: Tim Morales (Tim Morales and Associates), John Altepeter (BDA), Ryan Boykin (Bradley-Hughes)

10:00 – 10:10 AM

Break

10:10 – 11:15 AM

Preparing for an Engineering Call
What to expect, the right questions to ask, and getting involved with ASPE and your local chapter. Q&A to follow.
Panel: Tony Poole (IC Thomasson Associates), Steven Kleinschmidt (SSR), Angela Buckner (DF&H Services)

11:15 – 11:30 AM

SWA Promo + Why Networking Matters
Speaker: Terry Shafer, SWA

11:30 AM – 12:30 PM

Lunch
Buffet lunch served.

12:30 – 2:15 PM

Closing the Deal
Round robin session.
Speaker: Rick Wintzell, Bonomi

2:15 – 2:45 PM

Hotel Mechanical Tour
Interested attendees can participate in a mechanical tour of the hotel.

2:15 – 3:15 PM

Trade Show & Vendor Interaction
Visit vendor tables in the product showcase room.

5:30 – 9:30 PM

Evening Networking Event — Jackalope Brewing Company
Dinner & tastings in a relaxed setting.
Thank you to Centrotherm for providing the Brewery Tour.

 

EVENING NETWORKING AT JACKALOPE BREWING COMPANY

Cap off the day from 5:30 – 9:30 PM with dinner, tour and tastings at Jackalope Brewing Company. It’s the highlight of the Boot Camp — a relaxed setting to build relationships and connect with key industry peers. Don’t miss it. Thank you to Centrotherm for providing the Brewery Tour.

HOTEL & ACCOMMODATIONS

Cambria Hotel Downtown Nashville

  • Group rate: $219 per night (run of house), plus 16.75% sales tax and a $2.50 fee. Rates are available for the nights of September 9 and 10.
  • Reservations: call (615) 515-5800 and identify yourself as part of the MPC Sales and Engineering Boot Camp room block, or use the hotel’s provided booking link.
  • Book early: please reserve at least 30 days before arrival, as the block is limited.
  • Parking: valet parking is available at $57 per car, per evening for overnight guests.

Register Now!