A Century of Inspired Service

Since 1928, SWA has been built on one enduring principle: that strong relationships strengthen the entire industry.

For nearly 100 years, we have worked alongside our members to advance more efficient and economical distribution, foster meaningful dialogue between wholesalers and suppliers, and champion the programs and initiatives that move the industry forward.

As we approach this remarkable milestone, we pause to honor the journey — and look ahead with equal excitement to what comes next.

In the coming year, we invite you to join us in celebrating a century of partnership. Share your story. Tell us how SWA membership has shaped your business, your relationships, and your growth. Your voice is part of this history.

Check back often for updates on anniversary events, news, and special features throughout the year.